Marketing Checklist

Edit 0 14 …
NANDHINI
CELESTE
NANCY
?questions for interview
Marketing and promotion
Recruitment - Celeste
?1
 Does the college/program offer information sessions to recruit students?
Don't think so - but there is a virtual campus tour of GSLIS - http://uihistoriesproject.chass.illinois.edu/virtualtour/libraries/gslis/

a
 If yes, report all that apply:


i
 Online information session


ii
 Face –to – face information session


iii
 Not applicable


iv
 Other (specify)
Marketing- Celeste
?1
What means has the program used to market its eLearning offerings. Report all that apply.

a
 Websites
google search (Masters of science AND Library and information science) gives wikipedia as 5th hit - and wikipedia page lists University of IL
UI founding member of the iSchool initiative http://en.wikipedia.org/wiki/List_of_I-Schools

b
 Internet banner ads

c
 Email

d
 Listserv postings

e
 Newsletter

f
 Newspaper

g
 Magazine

h
 Journal

i
 Radio

j
 TV

k
 Posters

l
 Free promotional gifts

m
 Not applicable

n
 Other (specify)
Marketing team
?1
 Does the institution have a marketing team for promoting eLearning?
?2
Does the college/program have a marketing team for promoting eLearning?
?3
 What staff members are included on the eLearning marketing team(s)?

a
 Market researcher

b
 Recruiter

C
 Communications specialist

d
 Other (specify)
Marketing strategies
1
 What program highlights/features make the program marketable?
- online LEEP scheduling option, ranking
2
 Does the program provide previous students’ testimonials about its eLearning courses and programs?
http://www.lis.illinois.edu/academics/leep/student-feedback
?3
Did the program track conduct a market analysis before launching to better understand its audience and competitors? If so, please report details.
?4
 Does the program track analytics on its marketing and promotion efforts to evaluate and improve future marketing initiatives? If so, please report details.
?5
 Does the college/program track information about student attrition (or dropout) rate?
any more recent data?
http://www.lis.illinois.edu/articles/2007/03/smith-honored-campus-teaching-award - 2007 - 95% retention rate
6
 Does the college/program provide any statistics on how many students successfully completed the online program?
http://www.lis.illinois.edu/articles/2007/03/smith-honored-campus-teaching-award - 2007 - 560 online students
?7
 Does the college/program provide any statistics on the types of barriers causing attrition?